Pinterest is stepping up its sweats to bait generators to its platform, and making its app a little more like TIkTok in the process. The company showed off a number of new creator- concentrated features Wednesday to mark its periodic “ Creator Festival” event.
The changes include a redesigned home feed that separates the app into two tabs “ Browse,” which features a familiar grid of Legs, and “ Watch” a new feed of full- screen perpendicular videotape that looks a lot like TikTok But rather of viral balls and catchy music, Pinterest’s Watch section is an endless feed of “ Idea Legs,” the Stories-suchlike point the company launched before this time. Idea Legs allow generators to publish the kind of first-person videotape with history or textbook overlays that you might find on platforms like TikTok. The point has been central to the company’s creator- concentrated enterprise, though the company has been slower to embrace influencers than some contending platforms.
But with the new “ Watch” feed, Idea Legs are moving frontal and center within the app, and will be served up to druggies in a swipeable, TikTok-suchlike format. And, after originally limiting the format to a small group of vetted generators, Pinterest is adding features it hopes will goad further druggies to produce Idea Legs of their own. A new “ Takes” point will allow druggies to variation off of other generators’ Idea Legs, analogous to the way generators may remix or respond to each other’s TikToks.
While TikTok may not be the platform most associated with generators, the company has been steadily ramping up its sweats to engage with further influential druggies. In addition to creator biographies and Idea Legs, the company also launched a$ creator fund to give direct fiscal support to generators from underrepresented backgrounds. And the company introduced devoted monetization features to help generators make plutocrat via brand hookups.